Link popularity is one of the most important aspects of ranking high in Google. As a result, website owners are trying a multitude of techniques in an effort to gain an increase in link popularity. Website owners in the past have tried reciprocal linking strategies, link form submissions, and a variety of time consuming and sometimes meaningless methods to increase their websites online exposure. They spend countless hours sending e-mails to other website owners for links pointing back to their sites; usually they only see about a 2-3% return on investment for their efforts. This time could have been saved if they would have resorted to other forms of marketing with proven successful track records.
Press release submissions are a form of marketing that has been around for quite some time and doesnt have any tricky aspects associated with it. This marketing method can generate a plethora of online exposure if you discuss newsworthy topics about your company and use the correct targeting methods. Submitting non-newsworthy company information in a press release will result in an ineffective marketing campaign because online consumers and journalists are only interested in targeted newsworthy stories.
In addition to submitting newsworthy company information, it is necessary to find out who your targeted consumer base is and then take the appropriate marketing measures to ensure greater marketing efficacy within your campaigns.
Your news can be anything from a new business venture, successful client case study, recent company new hire, etc. Give your readers something they can relate to; make them want to come to your website to find out the changes in your company and or industry. The key is to put yourself in you readers shoes in order to build a credible relationship with them.
Credibility is the central issue to be concerned with when trying to build link popularity online. One press release can generate between 200-500 back-links from credible web sites online in your industry. These back-links are only attained if the other website owners feel that your content is worth having on their own servers. Initially you will see an influx of 500-1000 links pop up in the first week; however, it will decline to about 200-300 solid links from credible sources after about two to three weeks. Most sites will host your content on their home page for a few days and then transfer your information to their archive.
Increased link popularity through the implementation of a credible company press release should not hurt your Google keyword rankings, due to a greater influx of back-links. This happens because your links are coming from industry hubs that are extremely credible online content providers. On the other hand, this can hurt your website if you get carried away with your press release submissions. Remember to take your time and submit valid industry news that relates to your website, company, or industry to stay on Googles good graces.
Hillary Lane is an Internet Marketing Professional who specializes in press release and article distributiion services. My core competencies lie in link popularity strategies as well as acquiring new clients through the use of RSS technology. To view my website, go to http://www.engine-iuspressrelease.com. 
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