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Web Site Promotion
Web Site Promotion News and Article |
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Good Landing Page Design Tips
Published : November 07, 2007 | Author : newssrc | Unrated |
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 What is a landing page
It's the page your website visitor arrived at after clicking a link. The link could be on any page on your website or pay per click advertising or banner ads or keyword search.
The goal of landing page is to cause your visitors to take definite action. You don't want your visitors to leave until you get them to do what you want them to do. To click on the buy button, to sign up for an affiliate program, to download a free ebook or software, to sign up for a course, or to subscribe to your free newsletter.
The landing page is a direct marketing copy. Your visitors landed here through a link on your webpage, an ad, a keyword search, pay per click advertising, banner ads, and now you want to convert them.
Here are some tips to design a good landing page...
1. Content Relevance
Your landing page content must be relevant to what people were looking for when they applied the click through. The closer the match is the higher the chances of conversion.
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PPC Management Starts with A Great Keyword List
Published : November 07, 2007 | Author : newssrc | Unrated |
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| Your keyword lists are the root of a good PPC campaign. You should properly research and source quality keywords. Create a good long list. Go deep and go wide, by this I mean investigate every avenue and every avenue off every avenue etc.
Here's a quick example of how to expand your lists by investigating related avenues. In this example I'll use mortgage as the base keyword.
Mortgage is a very competitive keyword on the Net simply because the commissions are so high. So how do you break into the market without paying over the odds?
Create your first list and think of different ways your prospect could interpret mortgage e.g. buy house, bad credit mortgage, best loan, house purchase finance, no status loan, home finance, etc. This really is only slightly removed from the base keyword, you should dig deeper still.
Next try expanding into types of mortgage – flexible, interest only etc. take these and mix them up with your first list, as you do this you’ll find avenues of keyword groups present themselves from single keywords e.g. interest only house loan, flexible home finance etc.
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Create Buzz for Your Business via a Contest!
Published : November 07, 2007 | Author : newssrc | Unrated |
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| A very easy way to get more people to your site and also more interested in what you offer is to start your own online contest. It is something that is very easy to do. You probably can even get other companies to become sponsors in return for posting their logo and link to their website on your contest page. This will also help you bring in more viewers but if you get sponsors you will now have a wider selection of prizes to offer. Also see if the sponsor will post the contest link on their site as well.
It is actually an interesting thing that many other sites don't do it. Not only is it a good way to increase the amount of visitors to your website but it also rewards people for coming to your website. Running multiple contests every so often will keep visitors interested and coming back to visit your website to see if there are any new contests going on. It can help build your whole site up or specific part like your forum.
Not only will people come back to your site but after they enter into the contest they will tell other people about it so that they can enter as well. Then those people tell their friends and then they tell their friends and so on. So you can see how it can spread out. Also while visiting your website to enter the contest they will browse around to see what you are offering. This can lead to increased sales as well as an increase in the number of people who sign up on your forum and newsletter.
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How to Select a Search Engine Optimization Company
Published : November 07, 2007 | Author : newssrc | Unrated |
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| A Search engine optimization company works on watching and optimizing the position of your search engine results. They can be a great asset to your company by providing their knowledge and expertise in this area. Before you hire a company, it's crucial to know what to look for.
One factor is the company's way of raising the popularity of your search engines. Any company that uses cloaked, doorway or bridge pages should not be used. This could lead to your website being removed from the index, or at least harshly fined as it greatly goes against most policies. A cloaked page is what it sounds like - a hidden page that comes up when a search engine spider finds it. A search engine spider is a program that detects and indexes pages on a search engine. If it finds the information it is looking for - legitimately or illegitimately - the pages ratings are boosted. Doorway and bridge pages are similar, but they are usually on a different server that sends visitors to one page and the spider to another.
Doorway or bridge pages are similar, but are found on a separate server. A cloaked page is one that is hidden from visitors to your site, and will recognize a search engine spider - a program that recognizes and indexes web pages. The spider goes to the hidden page, reading the information it needs and then falsely raising the position of the search engine. Companies like Google - one of the biggest search engines there is - removes any website from its index if they find out that cloaked pages are being used.
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Building An Explosive Mailing List
Published : November 07, 2007 | Author : newssrc | Unrated |
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| Building a mailing list is essential to any business regardless of how they operate. Both online and offline businesses strive to grow there customer lists as big as possible. You see, when you have a list you can easily sell new products all the time. It's as easy as sending out an email blast and just like that, you have potentially earned hundreds even thousands of dollars overnight.
But building a customer list takes a lot of work and persistence. It is not something that can be done overnight and sometimes takes even years. I have been operating an online business for over 3 years and just had my online email list reach 100,000 people. My offline list is in excess of over 2 million but once again that took me over 10 years to grow.
You also need a proven system or marketing plan that you can use to grow your lists. I spent 1 year setting up a system that now brings in over 10,000 new emails addresses every month. There are many other ways as well. You can host a FFA, join a free viral program, start a newsletter or ezine, give out a free ebook/free report, or even spend money for lists. The key is having a auto-responder or group mailer that has a easy import and unsubscribe feature. You should set this up with all your marketing tools this way your efforts aren't wasted.
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Resource Box Rules: Winning Tactics
Published : November 07, 2007 | Author : newssrc | Unrated |
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| Let's face it people use articles to send traffic to their websites. But if their resource box is lousy and not worded right they will get minimal, if any traffic. Thats a fact.
“So,” you ask, “what kind of resource box do I need?”
You need a resource box that is attention grabbing, heart stopping, world jolting.... Okay, so maybe thats a wee bit of an exaggeration!
What you really need is a resource box that is short and snappy that asks or tells your prospective customer to take action.
You shouldn’t make your resource box (also called an Author’s Bio, About The Author, etc...) very long. You don’t want to bore your reader with all the details of your writing career.
Sorry to sound so harsh but on the internet people want to be entertained and enlightened. They will only read what interests them.
If your article is informative and page scrolling (as opposed to page turning) then you will get a lot of people to read it, but if you lose them at the start or halfway through your resource box, you won’t be able to convert them into traffic or buyers. Why??
Simply because they will never reach any link you provide them with, they will close the page and go on to read a different article.
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10 Things You Can Do To Sell (A Lot Of) Ads On Your Website
Published : November 07, 2007 | Author : newssrc | Unrated |
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| Here are (10) easy to implement ideas to increase ad sales on your website:
1. Offer discounts to advertisers who spend more money or purchase a larger volume of ads.
2. Offer your advertisers a free incentive or bonus if they renew their ads. It might be something like "purchase 11 months
and get the 12th free. You could also offer them a copy of a product you might be selling if they renew their current contract term.
3. You just don't have to sell add space at the top or bottom of your pages or even in the left/right hand columns, you can sell space right smack dab in the middle of the page and have your page text "wrap around" the ad.
4. You can sell a lot more ads if you re-write some of the content of your pages to reference their particular product.
5. Offer potential ad customers free or additional listings on other parts of your site when they purchase regular ad space.
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10 Secret Ways Of Getting Your Website Listed on Google
Published : November 07, 2007 | Author : newssrc | Unrated |
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| These ways of getting listed on google.com (tm) the quick and easy way are the fruits of my labor since I started way back in 1993 on the Internet. I should have sold these secrets to you and make a couple of bucks. But I value what God had said to me that if I give I will receive.. good measure, pressed down, shaken together, and running over. So those are the terms when you use this article God will pay me for it.
So here are 10 secrets on how to get listed on google.com(tm). There's plenty of these secrets where they came from. http://www.nabaza.com/resources.htm
1. Visit http://www.google.com/webmasters/sitemaps/ and add all your website sitemaps. Sitemap is like a building directory or content directory map of your website. In google sitemaps it works one directory at a time, without calling any outside urls other than your domain. You need to create separate sitemaps on each subdirectory, folder you have. Prioritize your root directory first. To be effective you need to have at least 100 .htm files on your root directory. Your sitemap must be in .xml (extended markup language)
2. Visit http://www.google.com/ig/ and add all your content, by clicking on "add content" on the top left. All content must be feeds in themselves and must be in .xml format too.
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11 Reasons to Submit This Article to an Ezine
Published : November 07, 2007 | Author : newssrc | Unrated |
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| What's an article anyway, and why would I want to submit one to an ezine? That was a two-fold question and will require two answers.
An ezine article is usually composed of approximately 500 words on a single subject that would be of interest to your target market. At the end of the article, you should include a "resource box." This box should provide such things as your name, the name of your company, your web site address, email address, and a small blurb about your product/service.
Writing an article is not hard work. All it requires is some research and note taking. Use any of multiple sources to find information about the topic that you choose to write about. Then write your article in your own words using the notes that you took during your research. It's not difficult and it's something that you learned to do early in school (grade school probably). Write in a conversational tone. Write like you are talking to your best friend.
Now, I'll answer the second question. The reasons to submit this article to an ezine are varied, but not difficult to understand. They all boost your bottom line.
1. The submission of the article will help identify your business (web site) in the Internet marketplace. This is normally called "branding."
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Future Search Opportunities
Published : November 07, 2007 | Author : newssrc | Unrated |
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| Search, both organic and paid, continue to evolve and mature. No longer is it a matter of tweaking meta tags to get top listings. In many cases it can take months or years to achieve top positions in competitive keyphrase markets. However, there are some future considerations one must be aware of with search so that they can take advantage of them. This article outlines some of the future innovations I see coming.
Some of those innovations are right around the corner. In fact some sites are doing them now very well. I’m referring to feeds.
Feeds are ways of syndicating your content to the world. Rather than a visitor having to find your site through a search engine, you can syndicate your content through a feed search engine and have it served to searchers that way.
In fact, the site you are reading this article on has a feed. That way, rather than coming to this site on a daily basis to see what’s new, you can subscribe to the site’s feed and find out without even coming to the site.
There are many feed readers out there. My personal favorite is called Sage – it’s a FireFox browser extension that lets me download and scan my favorite feeds and only read the posts I find interesting.
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Random Pick |
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One problem with eBay is that unless you are careful you can end up spending far too much time on routine tasks such as packing and shipping. Not only is there the time spent wrapping the items, but also when you take them to your local post office to have them weighed, stamped and posted. As someone who never seems to have enough time I have adopted some time saving measures which frees up my time to do other things.
1.Buy Stamps in advance.
Many of the items that I sell are similar, CDs , audio tapes and books. Therefore I know exactly what the postage is for these items and I buy in advance a quantity of stamps for the various denominations that I use. I can then pack, stamp them and just drop them into the post box without the need to wait at the post office counter. |
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